SIUE Licensing Program
Southern Illinois University Edwardsville represents a rich history and a bright future with nearly 13,500 students and 80,000 alumni. The Southern Illinois University Edwardsville name and its colors, symbols, and logos communicate proud heritage and future promise.

SIUE's athletic teams, the Cougars, compete in 18 different NCAA Division I sports. The Cougars have collected 17 NCAA National Championships since the program's inception in 1967.

This tradition and spirit shared by SIUE's students, faculty, alumni, friends, and fans have created a growing demand for products displaying SIUE's trademarks. The number of manufacturers who want to produce such products is also growing.

The SIUE trademark licensing program is the University's response to these demands. It promotes school spirit and pride by ensuring quality SIUE trademarked goods are available in the marketplace. It also protects the SIUE brand by ensuring consistency and compliance with trademark policy.

Become a Licensee
Work With an Approved Licensee (PDF)
Getting Project Approval
Wordmark and Logo Guidelines (PDF)
SIUE Merchandise Trademarks
Complete List of SIUE Merchandise Trademarks (PDF)

Strategic Marketing Affiliates
SIUE Marketing and Communications